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Just Unleashed: Beyoncé Reveals Ivy Park Activewear Line

Beyoncé is at it again, this time revealing a new activewear line titled “Ivy Park.” This line however, is not your average, trendy celebrity fashion line. Ivy Park was made to “support and inspire women,” according to the singer. Women’s Wear Daily announced that, Beyoncé teamed up with Topshop owner Sir Philip Green to create […]

NYFW Day 1: Our Favorites–Yeezy Season 3, BCBG, and Nicholas K

New York Fashion Week kicked off this past Thursday (Feb. 11) with the highly anticipated Yeezy Season 3, and some of our other favorites from BCBG and Nicholas K. View video and images below from our favorite shows and runway looks. Kanye West’s Yeezy Season 3 show was the most anticipated show of the day. […]

NYFW: Chameleon Unleashed Covers NYFW Fall/Winter 2016

Hello all fashionistas around the world! It is our favorite time of year! New York Fashion Week Fall/Winter 2016 kicks off tomorrow. Stay tuned as we cover our favorite shows all week long, and check back for articles covering some of our favorite looks and trends unleashed. Click here for a full schedule of events […]

Fashion Week: Top picks from NYFW: Men’s Fall/Winter 2016

The Council of Fashion Designers (CFDA) started New York Fashion Week: Men’s showcase for men’s fashion starting with the Spring/Summer 2016 collections. Continuing the showcase, the Fall/Winter 2016 collections took place from February 1-4. Below are some of our favorites from the 4-day showcase. It was clear from the various showcases that full-length fur coats, […]

Reviews: Burt’s Bees Lipstick

Burt’s Bees recently released a 100% natural lipstick line featuring an array of shades from chocolates, nudes, corals, to pinks. Here on I have swatched and reviewed three of my favorite shades from the collection (#531 Juniper Water, #511 Magenta Rush, and #532 Russet). The lipsticks in this line have a smooth satin finish […]

Coming Soon: Kylie hints at LipKit release by revealing new shades

Yesterday Kylie hinted at a new LipKit release by revealing on her Instagram four new shades: Mary Jo, Posie, Candy, and Dolce. If you didn’t get to buy Kylie’s LipKit the first time around (because it sold out in the first hour), Kylie confirmed that we will have another chance to get the fabulous fast-selling […]

Chameleon Poll: Are Cam Newton’s $849 Versace trousers cool? #CamWearsCoolPants

Shortly following Wiz Khalifa’s cool pants hashtag, Cam Newton surprises us all wearing Spring 2014 Menswear on his flight arriving to San Jose, California yesterday for the Super Bowl. Watch the video below to see how Cam broke the internet with his flashy pants, and vote in our poll if you think Cam wears cool […]

Fashion News: H&M announces new stores for 2016 and eco-friendly beauty line

Can’t get enough of H&M? We know we can’t get enough of the giant retailers’ affordable designer-inspired styles. Can’t find an H&M store near you? Well, we just got word that H&M will be opening 425 stores worldwide in 2016. Most of the new stores will be in the US and China. H&M will open […]

Just Unleashed: Kendall and Kylie Jenner release their first independent clothing collection

Powerhouse sisters Kendall and Kylie Jenner have been designing their own independent and sophisticated collection called the Kendall + Kylie Collection, which is said to release today, or either early February (we will keep you posted!). Kendall and Kylie have worked with major retailers like Pacsun and TopShop in the past, but have now made […]

Just Unleashed: J. Crew Reveals Its First Sunglasses Line

J. Crew announced to the New York Times, that the classic brand has launched its first ever sunglasses line on their website. Known for conservative and classic style, the brand has now branched out into the world of designer shades. The collection includes five different frames with 18 different shades for women. The five styles […]

Coming Soon: Willow Smith X Stance Socks #MissDazey

Willow Smith partners with Stance Muse for an eclectic sock line full of color and psychedelic prints. If you can remember not too long ago Rihanna partnered with Stance on a sexy sock line that sold out almost as soon as it was announced. While we remember Willow whipping her hair back and forth, the […]

Ad Campaign: Kendall Jenner, Justin Bieber, Kendrick Lamar and more featured in Calvin Klein Ad

Major A list celebrities like Kendall Jenner, Justin Bieber, Kendrick Lamar, and Fetty Wap let us know what they do in their Calvins for the brand’s new ad campaign. Playing off of social media and the use of hashtags, the stars came together to finish the phrase, “I _____ in #mycalvins” for a compilation of […]